At this time of year, colds, flus and viruses are running riot. It seems every week someone else you know is sniffling, coughing or just ‘under the weather’. It’s annoying to be struck down with a cold - believe us, we know! We all want to do whatever we can to feel back to our best as soon as possible, which is why we understand why people get pulled in by magical ‘cures’ or ‘fixes’.

One such suggested fix, is that of ‘detoxes’. One of the most popular fads around in recent years is the idea of following a detox diet, eating certain foods that will ‘remove toxins’ from your body and generally ‘detoxify’ your body.

Let’s be clear - there is NO evidence to suggest detox supplements, diets or foodstuffs have any positive effect on our health, and in fact there’s a growing amount of evidence to suggest they do not do anything at all for us. Don’t get drawn in by detoxes - they will not improve your health, and the only reason a detox diet may help you lose weight is because detox diets are almost always extremely low in calories.

Toxins are removed from our bodies via our liver and our kidneys - so if these organs are fully functional, that’s all the detoxing you need. And if they aren’t? Well that’s a far bigger medical issue that needs specialised treatment (from a doctor), not a special tea bag or smoothie.

Unfortunately, many of us still want to believe in these ‘magic bullets’ - amazing miracle solutions to our problems; an easy, low effort way to improve our health, lose weight and look great. Companies know this, and use clever marketing that plays upon your emotions to believe that their product does exactly what you want it to do.

So, do we blame anyone for having fallen for these claims previously? Absolutely not - the internet, and the health and fitness industry in general, is saturated by products built around these mistruths - and that’s exactly what the ‘detox’ craze is. Detoxes don’t do what you are told they do.

No product you buy can detox your body - so don’t fall for the hype.